Privacy Policy

Introduction

Mars Venture Labs LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Back Pain Relief mobile application ("the App"). Please read this privacy policy carefully. By using the App, you consent to the practices described in this policy.

Information We Collect

Account Information

When you create an account, we collect:

• Email address — Used for authentication and account recovery
• Display name — The name you choose to display in the app

If you sign in with Google, we receive your name and email address from Google.

Health & Fitness Data

To provide personalised exercise plans and track your progress, we collect and store:

• Selected pain zones and body areas (e.g. lower back, neck, hip)
• Self-reported pain severity ratings (1–10 scale) before and after sessions
• Fitness level and session duration preferences
• Workout session history, completed exercises, and sets/reps logged
• Exercise difficulty ratings and personal feedback
• Weekly progress and streak data

This information is used solely to personalise your exercise plan and track your improvement. It is never sold or shared with third parties for marketing purposes.

Device Information

We automatically collect certain device information, including:

• Device type and model
• Operating system version
• App version
• Unique device identifiers (for push notifications)

Usage Data

We collect information about how you use the App, including:

• Features you interact with
• Time spent in the App
• Crash reports and error logs

How We Store Your Data

Your account and health data is stored securely in the cloud using Supabase, a secure database service. This enables:

• Syncing your workout plan and progress across devices
• Data persistence if you change or reinstall the app
• Secure, cloud-backed storage of your personalised exercise programme

Some data (such as preferences and tutorial state) may also be stored locally on your device for performance.

How We Use Your Information

We use the information we collect to:

• Generate and maintain a personalised back pain exercise plan
• Track your progress and adapt your programme over time
• Provide, maintain, and improve the App
• Create and manage your account
• Send push notifications (with your permission)
• Process subscription purchases
• Respond to your inquiries and support requests
• Monitor and analyse usage patterns to improve user experience
• Detect and prevent fraud or abuse

Health Data

Back Pain Relief collects health-related information (pain zones, severity ratings, and workout history) to provide its core functionality. We treat this data with particular care:

• Your health data is never sold to advertisers, data brokers, or any third parties
• Your health data is not used for advertising purposes
• Access is strictly limited to what is necessary to provide and improve the App
• The App does not share your health data with your employer, insurance providers, or healthcare institutions

Important: Back Pain Relief is a wellness app and is not a medical device. The App does not provide medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional before beginning any new exercise programme.

Subscriptions and Payments

Back Pain Relief offers optional premium subscriptions with weekly, monthly, and yearly billing options. All payment processing is handled by Google through the Google Play Store. We do not collect, store, or have access to your payment information (credit card numbers, etc.).

We receive from Google:

• Confirmation of your subscription status
• Subscription expiration dates
• Transaction identifiers

Prices are displayed in the Google Play Store in your local currency and may vary by region.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We use third-party services to operate the App:

• Supabase — Cloud database and authentication
• Google — Google Sign-In authentication, Google Play billing, and push notification delivery

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, privacy, safety, or property.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL)
• Secure cloud infrastructure via Supabase
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You can delete your account at any time through the App settings, which will remove your data from our servers.

We may retain certain information as required by law or for legitimate business purposes (such as fraud prevention).

Your Rights and Choices

You have the following rights regarding your data:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate data
• Deletion: Delete your account and associated data
• Opt-out: Disable push notifications through your device settings

To exercise these rights, contact us at [email protected] or use the in-app settings.

Children's Privacy

Back Pain Relief is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using the App, you consent to the transfer of your information to the United States and other countries where our service providers operate.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt-out of the sale of personal information. We do not sell personal information.

For Users in the European Union (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: For providing the service you requested when you create an account
• Legitimate Interest: For app functionality, security, and improving user experience
• Consent: For push notifications (you can withdraw consent at any time through device settings)

To exercise your GDPR rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. Your continued use of the App after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Website: marsventurelabs.com/support